Significance And Meaning Of Colors In Life

Everything from the way you dress to the nonverbal messages you’re sending the world become a mirror reflection of who you are and what you’ll ultimately attract into your life, business, personal relationships, etc. To help you better maneuver and understand the world it’s a good idea to learn as much as you can about human behavior, communication, and everything that goes along with personal choices. To get started, focus on the meaning and significance behind color choices.

Blue

Blue is by far the popular “favorite color” choice sharing equal appeal among both women and men alike. Blue is a color that denotes dependability, trustworthiness, wisdom,confidence, faith, intelligence, heaven and commitment. Like the sky and ocean, it is seen as a constant offering depth and stability. Blue has also been found to have a calming effect, aids intuition, slows metabolism, and is beneficial to the body and mind. It also symbolizes sincerity and piety.Different hues of blue hold different meanings. For example, dark blue is associated with stability, expertise, knowledge, seriousness, integrity, power. Light blue, on the other hand, is known for promoting softness, healing, tranquility, health, and understanding. Furthermore, some shades of blue are dramatic and dynamic like electric blue which evokes a feeling of exhilaration.

Brown

Brown is the color preferred by people who tend to be orderly and conventional. It is the color of the earth and is often associated with organic and natural things. It is a combination of yellow, blue (both colors add mental concentration energy), and red (adds practical energy). Brown represents approachability, reliability, stability, wholesomeness and gives off the feeling of solidity allowing a person to go unnoticed. If you want to attract reliable, wholesome people and things into your life, be sure to add some brown in your life everyday.

On the other had, the negative meaning of brown is a lazy person or someone with a repressed personality. Also, too much brown can give off a dull, boring effect. So keep in mind that balance is  always important.

Orange

This color more than any other color evokes a love or hate it response. It combines yellow (happiness) and red (energy). It radiates energy, joy, encouragement, creativity, success, stimulation, fascination, determination, warmth, sunshine, attraction, health, fun, strength, endurance and flamboyance. Orange also stimulates the appetite, activity, increase of oxygen to the brain and promotes socializing.    Because orange is a hot eye catching color it is perfect if you want to promote toys and food. McDonald’s uses both yellow and red as their colors of choice because together, they make orange (stimulating your appetite).Different shades of orange can mean different things. For example, the not so nice side of dark orange can mean distrust and deceit. Red-orange evokes passion, domination, aggression, and    pleasure.

White

White represents neutrality, cleanliness, purity, goodness, light, innocence, and virginity. It is also seen as the “color of perfection” evoking feelings of safety. It allows fresh successful beginnings, aids in purifying actions and thoughts, mental focus, and clearing obstacles or clutter.   This is another great color to use for high-tech product promotion and is often used with doctors (sterile), bride gowns (successful new, pure beginnings) and a safe home (with a white picket fence). It also a smart color to use with low fat food and dairy products.

Purple

Purple is a combination of blue (serenity) and red (energy). It is a color that has been associated with royalty and mysticism. It has also been known to represent independence, wisdom, magic and dignity. Purple has a calming effect on the mind, offers an uplifting, spiritual feeling and promotes creativity. In nature, purple is very rare and, as a result, is sometimes considered an artificial color.

      According to studies, approximately 75% of children choose purple as their favorite color. Thus, if you want to promote products to children, purple is always a smart color choice. When you do so, keep in mind that light purple evokes nostalgic, romantic feelings while dark purple can produce frustration and a gloomy effect.

Green   

Green symbolizes freshness, growthfertility and harmony. It is the color of nature and promotes a feeling of safety, healing power, hope, endurance and stability. Green also helps in relaxation, alleviating anxiety and depression, and creates a sense of harmony, renewal and self control. Of all the colors, it is the most restful color to the eye and can even help improve one’s vision.

      Keep in mind that dark green is associated with money, jealousy, ambition and greed while aqua green with protection and healing. Olive green is the classic color of peace is understandably used in military uniforms. Because it conveys safety, promote drugs and medicinal products using green.

Red  

Red has the ability to immediately draw attention, which is why it is used for fire equipment, stop signs, etc. It is a stimulant and has more personal and emotional connotations than any other color. It is associated with strength, power, war, passion, love, determination and desire. It increases metabolism, blood pressure, energy and enthusiasm, creates a feeling of protection from anxiety and fear, and promotes confidence and action.

      Again, different shades of red evoke different meanings. Light red produces sensitivity, joy, love and passion. Dark red represents courage,leadership rage, and anger.

      Because of its ability to capture attention so effectively it is smart to make “buy” and “click” here buttons red. It’s also a great color to use with high energy merchandise like energy drinks and sports related products.

Grey

This is the universal favorite suit color typically mixing well with all other colors. It is practical, timeless and solid. However, while it is a favored suit color, it is often not named as a favorite color. Why? Probably because gray is also associated with depression or loss feelings that most people steer clear from. Maybe at work we’re trying to convey a serious, no-nonsense affect?

Black

Powerful and authoritative, too much black can sometimes be overwhelming. It is a timeless, classic color because it conveys sophistication and makes a person appear thinner in clothing.

Black is a restful color evoking mystery, possibility, formality, prestige, elegance, and a feeling of inconspicuousness.

Black or grey are both great colors to use in art galleries for example, because these colors help other colors stand out. However, there are many negative associations with black like blacklist, black holes, evil, fear, the unknown and grief.

Yellow

Yellow is a color that creates happiness, optimism, intellect, joy, enlightenment, with the promise of a positive future. It sparks creative thoughts, instills energy, evokes honor and loyalty. It encourages communication, stimulates the mind, nervous system and memory.

Be careful, overusing yellow can make babies cry more, so be sure to use it with balance in your newborns room. Like red, yellow is an attention getting color and that is why taxi cabs are often yellow. Because of its cheerful connotations yellow is also a good color to use in promoting leisure activities and children’s products.

 

Sonali Mallick (Registered Member Of ArtOfMaking Community)